Email Marketing is the best possible way to directly market and reach your targeted audience using emails, which also enhance your relationship with customers. Email Marketing has several advantages over traditional marketing, as mostly everyone is online these days- this makes reaching out your customers with more personalized, relevant and dynamic messages easy. Research shows around 61% of users use social media and 94% use internet to simply check email.
This shows how email marketing is successful to target its relevant audience by demographics (age, interest etc.). Also email marketing offers real time reporting and analytics capability to check click-through rates, bounce rates, conversions etc. Though people check their emails more likely than social media, still email-marketing go hand-in-hand with social media, as one can add like and share button in your emails to give customers an option to connect with your brand. Also one can attach testimonials or positive reviews about your brand in emails.
Also Read: What is Email Marketing
Things to do before Starting with Email Marketing
1. Pick an Email Marketing Service Provider
First step is to get an Email Marketing service provider which allows you to effectively send messages to large group of contacts or subscribers easily. It also allow you to make professional looking email templates and tools that help you grow and manage your email list. Best feature of these email marketing service providers are, they come with tracking features that allows you to check on who is opening and engaging with your content.
2. Built your own List or Gather Contacts
Building an email list is most important to start with email marketing, add an online sign-up form to your website, which allows your followers and passive customers to sign up. One must never buy an email list, as those customers are hardly interested in your business.
3. Add your Contact to Email Marketing Account and Setup Welcome Email
Once you have built your own list, now you can upload your contact list or import contact directly from Gmail or outlook account. Now organize your contacts based on preference and how you target your audience. After that, create a welcome email as your first message for new subscribers. Once set up, this welcome email will be sent automatically to all new contacts.
4. Create and Customize your Email Template
Choosing a mobile-responsive email template which is clean and eye-catching makes a huge difference in your emails. Now, customize your email template as per your business needs and place logo right at the top of your emails. Also create a email footer with your business name and contact information with links added to all social media accounts.
5. Write Emails with Attractive Headlines
Always write your emails with 3 important sections like- Headline, Message body and Call to action. Your subject line should be short and simple to attract customers.
6. Preview and Test before you Send (At the best time possible)
One must always preview your content before sending it to your audience, in case you miss adding an important link or something. Sending emails to audience at the best time, makes a huge difference in email marketing. Based on your customer location and data preference one must create sending schedule to your email list.
7. Track your Results
Email marketing is effectively known for tracking results in real time, which gets you a strong understanding of your customer needs thereby help improving your performance in future.
Also Read: Advantages of Email Marketing
Why to use Email Marketing for your Business
1. Economic and Cost Effective
Email marketing is the most cost-effective method you can find to reach a large number of audience via email. With correct email list and high response rate, email marketing attract customers like no other traditional marketing method does.
Email marketing helps to customize your emails as per your audience requirement and offer them with something of value. These software allows you to address people individually by name, split certain topics etc., which allows you to get exactly what they need. This helps in building relationship with customers, be friendly and personal also generate leads for your business.
Also Read: Setting up Email Marketing Content
3. Action Oriented
Emails are very straight forward or action-oriented in nature, as they fetch direct traffic to your website and ultimately drive leads. Emails are action-oriented in nature as they allow you to directly reply, forward, click-through, sign-up, or even straight buying.
4. Real Time Tracking
Email marketing software’s allow you to track your email, which links were clicked and how many people unsubscribed etc. By this one can easily track the performance of their email campaigns, thereby make adjustments if required. Almost all major Email service providers like MailChimp, proves these kinds of analytics.
5. Open Platform
unlike social media, email isn’t owned or controlled by any particular business entity. Email act as an open communication platform having lots of services that provide access to send and receive emails effectively. No company like Facebook or Twitter can make changes in email marketing as there is no one involved. Also every email marketing campaign requires to have a great email list to get unlimited benefits.
6. Effective with Social Media
Now-a-days social media is everywhere and most important accept of every business. By adding your social media networks to emails, it allows you to interact and strengthen relations with your audience, which allows you to reach ultimate goal of ‘conversion’.
7. Email has a Higher ROI (Return on Investment)
Email marketing is the most effective way to drive ROI. As per reports, every $1 spent on email marketing will get you return on investment of $38. This shows how cost-effective, email marketing is. Also it delivers highly personalized and relevant messages by considering their location, interest and past history. This way email marketing helps you to hyper-target with your customers.
8. Build Credibility and Boost Sales
Email marketing helps to build credibility and trust with your audience by providing them with most dynamic and accurate information. Also Email marketing target right audience who are interested in receiving your business updates, thereby making the changes of improving sales.
Also Read: What are Email Marketing Etiquettes?
9. Attract New Clients
Email marketing helps you connect with more people on your email list, one can share newsletters and announcement easily. Also add to link of your social media to fetch new customers to your business.